Admireworks
Comprehensive analysis, conversion recommendations, and redesigned page prototypes
Prepared by Admireworks — Genco Growth Team Recommendations
Tap any card below to open the redesigned page in a new tab
These pages are clickable previews prepared in response to the links you shared with us.
Improved hero hierarchy, stronger trust flow, and clearer conversion path.
Benefit-led messaging, stronger social proof, and cleaner purchase section.
Improved comparison framing, trust modules, and conversion-focused layout.
Note: product imagery/content in preview blocks may be temporary. The goal here is to validate
structure, hierarchy, and conversion direction.
After reviewing these pages, use Next → to see the recommendation breakdown.
6 elements working well · 6 critical gaps identified
High-quality lifestyle imagery with clear headline "Designed for Living / Built for Cozy Moments"
"Buy Now, Pay Later · Free Delivery Over 750 EGP · Premium Quality" — hits key objections
Product video showing the WaterRack in a home environment — effective for social proof
Current "About Us" path does not reinforce trust and purchase momentum inside the storefront journey.
Egyptian market is WhatsApp-first. This is a massive conversion leak for high-ticket items
Zero popups for email/WhatsApp capture. Cold traffic that bounces is lost forever
Strong layout, weak persuasion — copy doesn't sell, it describes
The #1 conversion factor. Without reviews, conversion rate will be 30–50% lower than potential. No review app installed.
"Made from durable materials, ideal for home/office." This is a spec sheet, not a sales page. No emotional hooks or benefit-driven language.
No compare-at prices (was/now), no savings badges. For high-ticket items (7,000+ EGP), price anchoring is essential.
No "Only X left," no "High Demand" badges, no countdown timers. Nothing creates FOMO or time pressure to buy now.
Missing "Frequently Bought Together" and "You May Also Like" sections. Major AOV growth opportunity left on the table.
For furniture, size is the #1 purchase concern. Dimensions in text only aren't enough — needs visual diagrams.
What top-performing e-commerce stores do that Genco doesn't
Focus on conversion blockers during review; final production details are outside this recommendation scope
Temporary/staging content may still appear in selected blocks while this recommendation set is
under review.
The priority in this phase is validating conversion structure:
messaging, page flow, CTA hierarchy, social proof, and purchase friction points.
If this direction is approved, all production details can be finalized in one pass:
approved contact block, complete support information, FAQ coverage, and consistent trust messaging
across templates.
This keeps the review process focused on high-impact UX/CRO improvements
before release.
Key pre-purchase objections are not consistently answered across templates yet.
Support, shipping, returns, and policy pathways should be clearer to reduce hesitation.
Key conclusions from reviewing the preview links you shared
The brand look and product presentation are promising and can support premium positioning.
CTA hierarchy, trust sequencing, and objection handling need clearer progression.
Impact comes from sequencing high-return fixes first, then iterating with performance data.
Recommended order based on your shared preview pages and current account goals
Based on this review, we recommend the following priority order for consideration by your internal team or development partner. The focus is on the highest-impact CRO opportunities first.
Prioritize homepage and PDP structure updates, trust block improvements, and CTA hierarchy refinements.
Add CRO modules: reviews layer, urgency treatment, and supporting objection-handling sections.
Monitor behavior and conversion data, then iterate layout/copy components based on measured results.
Admireworks — Account Management & Growth Team